Take a look at your email inbox. The chances are that you have hundreds of unread emails. Writing emails can take a while. However, there is a shortcut that you should consider to spend less time writing an email. It all comes down to the communication code. Its main purpose is to trigger the parasympathetic nervous system to ensure that stress chemicals are not released. Instead, the focus is on releasing happy chemicals. It has the power to transform the experience of customers and changing personal relationships. There are three steps to the Communication Code. They include validation, planting happy seeds, and ensuring a can-do attitude.
The communication code is used in live conversations all the time without us even realizing it. It makes sense to use it in emails too. In addition to helping reduce the time spent writing emails, you will also achieve major results. When you have a communication strategy in place, it helps ensure that you spend less time thinking about how to construct your emails and get straight to work. It even ensures that customers receive a consistent experience that is in line with the company’s values. Let’s take a look at an example where you are following up with a prospective customer who has shown an interest in hiring your service. It will help put things into perspective.
1. Validate
The first thing that you need to do is acknowledge the needs of your contact. It helps you immediately build a connection. Now, you might want to take the opportunity to make a sale as soon as possible. However, you need to be patient. Let the prospect know that you appreciate the fact that they have taken an interest in your business.
2. Plant Seeds of Happiness
The next thing that you should focus on is making contact feel as confident about your business as possible to make the sale. The customer wants to know that you will take care of the job. You can say something as simple as, “You are in perfect hands, and I cannot wait for us to handle the matter.”
3. Include an Action Statement
Finally, you should focus on getting things on track. Let the customer know what they should expect next. You should provide the training demonstration to the client so that they can get an idea about your service. Do ask the client about the dates that they are available.
Other Tips:
1. Ensure the Reason for the Email Is Clear
An important tip that you need to consider is ensuring the reason for the email clear. Do not wait to share the main reason behind the correspondence until the end. People do not have the time to read every email completely. They simply skim through each email. Hence, you need to be concise.
2. Always Speak In Terms of What to Do Next
Another great tip that you need to know about is speaking in terms of what clients should do next. Nobody wants to be stuck and not know what to expect next. Therefore, let the customer know what you expect from him.
